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需要的书
１．留学生论文Usunier, Jean-Claude Lee J.(2005) Marketing Across Cultures, FT Prentice Hall, ISBN: 0273685295以下是本书大纲,需要那些回我,只有电子版,没办法把所有内容给你,需要那些切那些.
Table of Contents

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Contents
Introduction: Marketing in the global villages
Acknowledgements
Part 1 The cultural variable in international marketing
o
Introduction to Part 1
o 1 The cultural process
1.1 Defining culture
1.2 Elements of culture
1.3 Culture and nationality
1.4 Culture and petence
1.5 Culture and social representations
Questions
Notes
References
Appendix 1 Teaching materials
A1.1 Critical incident: An old lady from Malaysia
A1.2 Critical incident: The parable
A1.3 Reading: Body rituals among the Naciremas
o 2 Cultural dynamics 1: Time and space
2.1 A model of action based on cultural assumptions
2.2 Time: Cross-cultural variability
2.3 Space
2.4 Cultural borrowing and change in societies
2.5 Cultural hostility
Questions
Notes
References
Appendix 2 Teaching materials
A2.1 Cross-cultural scenario: Inshallah
A2.2 Cross-cultural interaction: Engineering a decision
A2.3 Cross-cultural interaction: Opening a medical office in Saudi Arabia
A2.4 Reading: Language and time patterns: The Bantu case
A2.5 Exercise: World picture test
o 3 Cultural dynamics 2: Interactions, mindsets and behaviours
3.1 Concept of the self and others
3.2 Interaction models
3.3 Culture-based attitudes towards action
3.4 How to relate thinking to action
3.5 Dealing with desires and feelings
3.6 Coping with rules
3.7 Cultural assumptions and actual behaviour
Questions
Notes
References
Appendix 3 Teaching materials
A3.1 Critical incident: An American in Vietnam
A3.2 Rationales for A2.1 (cross-cultural scenario) and sections A2.2 and A2.3 (cross-cultural interactions)
Part 2 The integration of local consumption in a global marketing environment
o
Introduction to Part 2
o 4 Cross-cultural consumer behaviour
4.1 Culture and consumer behaviour
4.2 The influence of culture on selected aspects of consumer behaviour